Increasing Revenues and Sales Leads
Adding seminars, workshops, or training initiatives to your current product or service offering can be a great revenue stream for your company. In addition to the revenue a seminar offering produces, is the value they bring as a highly effective sales and marketing tool by:
Creating an environment for potential customers to ‘try before
they buy’Providing an opportunity to cement relationships with prospects Establishing a reputation as an expert in the field-building credibility Developing qualified leads and shortening the sales cycle
Marketing and conducting an effective seminar initiative, however, can be costly and time consuming if poorly planned. And, because it takes about 10-12 weeks to develop, coordinate, and implement a seminar effort, the planning phase cannot begin too soon!
As you create the marketing plan for your seminar effort, be sure to consider:
The Audience. Start with the audience and be as specific as possible. Who are you trying to reach in the big picture? What is their title, role, company size, etc.? Where do they go for their information today? What are the topics they wrestle with in their daily lives? You want to base your seminar topics on their specific needs, so understanding specifically WHO you are targeting is key.Also important is making sure your target audience definition is not so broad a target that you can’t find them or purchase the necessary lists for your marketing efforts. You may need to break your target down further (i.e. geographically) if you find the list you want to purchase is too large or expensive.
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Want to get more butts into your seminar seats? Let prospective attendees sample the content before they decide whether or not to register.
This powerful sales trick is not new. After all, when you visit a bookstore, you get to flip through books
before deciding to buy. When you visit a car dealer, you get to test drive a car before deciding to buy.
Heck, when you go an ice cream shop, you can even sample the goods before deciding which flavor you want to buy that day.
So why not offer the same courtesy to your attendees?
Here are 4 ways you can let prospects take your event for a test drive:
* Offer a free preview event, ranging anywhere from 90 minutes to a full day
* Give them a free CD with 45 to 70 minutes of free content
* Post a 10- to 20- minute video clip of your material on your website
* And my personal favorite … offer a free or low-cost preview teleseminar.
You know your seminar is chock full of valuable content, so pique the palate of your prospective seminar attendees with a taste of what they’d be missing out on.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response ratesas high as 84 percent — on budgets as small as $125.
For more free seminar marketing secrets, visit http://www.SeminarPromotionTips.com
Article Source: http://EzineArticles.com/?expert=Jenny_Hamby
Smart successful business people regularly invest their time and money in training seminars and conferences. For those of us that do business on the Internet this is a key component for building successful businesses. People do business with those they know, like, and trust.
Sure it’s wonderful for us to get out from behind your computer screens and meet successful people in our industry, but there is so much more.
Here are some ideas to get the best bang for your buck.
1. Have a plan
2. Connect before the conference
3. First impression
4. Win/Win
5. Make introductions
Have a plan
We have a business plan, but do we have a conference plan? Check online, who’s going to be there, who is presenting. Make a list of the people you need to see, the ones you need to hear. Then list ones you would like to hear and see. How about setting goal for number of new contacts you will make. Schedule your arrival and departure time to allow for delays and meetings after the conference.
Connect before the conference
Contact key people before the seminar. Set up a meeting with them. It can get very hectic at large conventions, so many people, so little time. If you can’t set up a meeting at least they will know your name and that you plan to meet them at the conference. This will be a great help if they have a busy booth, or have a lot of people trying to get their ear.
Making personal fortune is a dream that most Americans want to fulfill. Not all jobs can provide you with this opportunity. But making this dream come true is possible through real estate investment.
We all have heard about real estate investment. A lot of people have already started building wealth using this way. However, there are people who wants to get into it but don’t have the required knowledge and they don’t even know where to begin from.
Getting information on real estate investing is not difficult. There are several books and other informative material available in the market. However, gaining knowledge, guidance, and tips from experts is far more helpful. Real estate investing seminars are a great way to know all about real estate investing.
For great returns, you need to invest the right way. So for someone who is new to this field, real estate investing seminars are very helpful. In such seminars, you can learn all about the various topics related to real estate investment. Usually, you won’t be charged fees for attending them. Most provide an option of online registration. There are some on-going seminars held in Colorado where meetings are organized on a regular basis. In such seminars, the speakers are experts with practical knowledge about real estate investment.
Real estate investing seminars are a good way to learn the proven strategies that work and also how to make more profit. These seminars will provide you information on various topics such as foreclosures, lease/options and lease/purchase, finding properties, marketing, mortgagees, lawsuit protection and other legal issues and many others.
What seminar topic and how to give your seminar is up to you. Here we stick to sales seminar suggestions and tips on inviting qualified licensed agents and proper pre-planning. The end result is a seminar producing results exceeding your expectations.
PLAN FAR ENOUGH IN ADVANCE
Two months in advance should be the minimum to start your sales seminar recruiting plan. Actually look at the calendar and set the date(s). A conflicting ethnic, religious, or patriotic day of observance could have critical impact. If it is a Friday or Monday date, remember “holiday weekend recovery” or “pre-holiday anxiety” produces salespeople no shows. (Also numerous Career salesperson office meetings are held on these 2 days) Planning for the sales seminar far enough in advance, saves you from frantically calling for the more names for your seminar sales mailing. Yesterday is always a day too late when it comes to planning.
HOW MANY AGENTS DO I WANT TO RECRUIT?
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